In an industry predominantly male-dominated, Kristen’s North Star is to ensure female fans feel welcomed and valued in the motorsports space.

In the short time of 12 months, Kristen has become a recognisable and popular figure in motorsports influencing; successfully cultivating a thriving female community online. By leveraging her passion and knowledge for motorsports alongside the power of social media, Kristen bridges the gap between entertainment and education, empowering female fans to learn and grow with the sport in a friendly and accessible manner.

Holding a Bachelor’s of Journalism and a curious mind, Kristen’s strengths lie within in-depth research and clever conversations. Kristen’s Gen Z perspective allows her to package complex information about the sport into digestible content for a wide younger audience, whilst simultaneously allowing her bright and bubbly personality to shine through.

Her unique approach includes her popular ‘Business of Formula 1’ series, delving into the captivating stories of the commercial side of Formula 1. Additionally, her acclaimed fashion-forward “Recreating WAG Outfits” and “Pit Fit’s” series resonate extremely well with her audience. Both series elegantly capture trackside style inspiration, highlighting the powerful intersection of fashion and motorsports.